Same amazing words from a man that has help guide us on journey through this thing called owner ship:
When you first start your small business.
You're flat broke and terrified.
You apologize to customers too often, beg them for work, act like a slave and let them take advantage of you.
You run to them at the-drop-of-a-hat and do anything for them.
After several years. You're STILL showing up to their million-dollar-mansions in a rusted out pick-up truck.
They LOVE it!!
They Can't Get Enough!
And... they love YOU! "So You Think".
You're the most popular guy on the block and you think you're really "gettin-it".
One-day, after your truck breaks-down the 3rd time in a month. You start to wake-up and realize that you need to raise the prices or literally go out of business.
So you raise all your prices, just a little.
Immediately these customers start dropping you on your head.
You're confused and scrambling because you don't think you can replace them.
You are heartbroken because you realize that
You've been looking for love in all the wrong places.
You realize that you've been duped.
Case & Point: Letting people walk all over you is what broke people do. If you're broke it's Because you're letting them walk on you.
"Trust me I've been there,
longer then I'd like to admit"
But if you are the the one who's sticking around.
You are co-creating the situation.
You are the one who's re-inforcing the pattern.
Did you know...
There's this thing called "Marketing"?
It makes your phone ring.
Have you heard of it?
Because If you knew that you could easily replace low-paying clients with high paying ones.
You wouldn't even sweat it.
You'd take a breath and brush it off.